Nike - Chy Cartier for The Face Magazine
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2 mins 03 seconds, 1920×1080
In collaboration with Chy Cartier. In her original voicenote discussing her upbringing, an interesting statement was brought to the table. To her, her art isn't compelling just because of her word for word delivery, moreover the 'lived experience' that informs her writing.
We took this idea and ran with it, a near nonverbal interview about her upbringing. We wanted it to feel like you were watching every cliche online magazine editorial made in the last five years all at the same time while having a migrane on the tube, focusing less on the words and more the lived experience.
The main feedback we recieved after sending across V1 was "we can't hear anything she's saying," which is fairly understandable.